Jordon Hudson, 24, has emerged as a significant figure in the professional sphere of her partner, former NFL coach Bill Belichick, 73. Her involvement in the recent Dunkin’ Super Bowl commercial has drawn attention, not just for her on-screen appearance but for her behind-the-scenes influence.
According to reports, Hudson has been acting as Belichick’s de facto agent, managing his media engagements and business ventures. This role reportedly enabled her to secure a spot in the Dunkin’ ad, directed by Ben Affleck, where she appeared alongside Belichick in matching tracksuits, despite not having a speaking part. Sources suggest that Hudson’s assertiveness in professional matters has led to her being a central figure in Belichick’s post-NFL endeavors.
Hudson’s influence extends beyond the commercial. She has been involved in negotiations for a now-canceled documentary series about Belichick, reportedly insisting on executive producer credits, which some insiders claim contributed to the project’s collapse. Additionally, her company has filed multiple trademark petitions related to phrases associated with Belichick, previously owned by the New England Patriots.
The couple’s relationship, which became public in 2024, has been under scrutiny, partly due to their 49-year age difference. Despite the criticism, Belichick has defended Hudson’s involvement in his professional life, stating that she is “doing her job.”
As Hudson continues to play a prominent role in Belichick’s career, her actions have sparked discussions about the dynamics of personal relationships intersecting with professional domains in the sports industry.
